Brisbane Hail Auction

Marketing Campaign - Phase 1

Company Summary

Pickles Auctions, is an Australian company specialising in auctions and valuations. It is best known for being the largest auto and equipment auctioneer and valuation experts in the country with over 150 auctions conducted every month.

Background

In late November 2014, Brisbane was hit with a wild hail storm which resulted in over 10,000 insurance vehicle that needed to be sold at auction. An extensive marketing campaign was executed to advertise these sales, the material shown on this page was part of Phase 1 leading up to Christmas.

Items shown:

  • A4 Flyer/A1 Poster
  • Compilation of Online Display Advertising
  • Newspaper ad
  • Pickles Website promos